Digital video is one of the most engaging tools for capturing the consumer’s attention across digital platforms, including social media, mobile apps, and websites. However, digital marketing video assets can also be utilized in other larger screens such as digital out-of-home (OOH) advertising, and retail point-of-sale (POS) screens of all sizes, where video has been shown to be just as effective.
The human brain has an inherent inclination to be acutely attuned to notice movement, making dynamic visuals in small or large screens immensely effective at quickly drawing consumers’ attention to your message, therefore providing an enormous competitive advantage for brands in today’s fast-paced, always-on digital landscape.
Digital animations enable brands to showcase creativity, evoke emotions, and fully present brand personality traits that are otherwise more difficult to convey through static marketing assets.
One of the simplest yet most powerful digital video formats is Motion Graphics. This video format incorporates movement to text and graphic elements to communicate important information or tell a story, without a more complicated frame-by-frame animation.
Motion graphics play a crucial role in branding by adding a layer of creativity to a brand’s messaging, helping deliver important elements of the brand identity, and increasing the chances of leaving a lasting impression with the target audience.
Additionally, motion graphics offer the significant advantage of being less labor-intensive to produce compared to traditional video production methods, and other types of animation, making this video format a cost-effective option for small and medium sized businesses managing brands looking to create engaging content within budget constraints.
With millions of hours of footage readily available from stock libratries, and much more being created daily through generative AI tools, leveraging pre-existing video clips from stock sources presents an exceptionally efficient way for creating captivating visual content. This approach offers substantial cost savings compared to producing similar bespoke video content, making it a highly cost-effective solution for brands seeking to enhance their visual storytelling.
Digital videos that utilize stock footage often combine various clips to tell a cohesive story or convey a specific message. Additionally, graphic elements and visual effects can be overlayed to incorporate branding guidelines. Utilizing a mix of high-quality visuals from stock footage with branded elements can enhance the production value of the content.
Moreover, leveraging existing footage from stock libraries significantly reduces the time required for content creation, offering brands a more efficient and budget-friendly solution to producing engaging video content for their marketing campaigns.